Privacy Policy

This policy explains how HERFORM (herform.com.au) collects, uses, stores and protects your personal information. HERFORM is a women-focused training and wellness service based in Queensland, Australia, with local personal services and wider event support.

We handle your information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

This policy applies when you browse the website, contact HERFORM, join a notification list, create an account, request an event quote, register therapist-network interest, book a service or make a purchase.

Contact details: your name, email address and, where you provide it, your phone number.

Account details: your sign-in email and profile information such as your first name.

Waitlist and newsletter sign-ups: your email address, country and postcode, and any kit preferences you choose (such as size or support option).

Enquiries and events: the information in your enquiry or quote request, including event details, location, organisation, preferred services and correspondence with HERFORM.

Therapist-network registrations: professional contact details, service area, qualifications, experience, insurance status, equipment, availability, ABN and working-with-children information where relevant. Registering interest does not create an account, employment relationship or automatic network approval.

Orders and gift cards: purchase details, delivery details, gift recipient name and email, your gift message, and payment status. Card payments are processed by our payment provider — HERFORM never sees or stores your full card number.

Assessment information: if you complete a HERFORM Posture & Movement Assessment, we store your screening answers, posture and movement observations, measurements, goals and progress notes against your client account.

Assessment photos: photos are only taken and stored with your explicit consent, recorded separately from your assessment consent. Photos are stored privately, are never given a public link, and are only visible to you and authorised HERFORM staff. You can revoke photo consent and ask for photos to be deleted at any time.

Chat and preparation guidance: questions you ask the Ask HERFORM assistant stay on your own device. Preparation guides you request in the client portal are created for you in the moment and are not saved.

To provide your training, massage, assessment and recovery services, and to track your progress over time.

To process orders, deliver gift cards (including on a date you choose), and manage gift card balances.

To contact you about your bookings, orders, account or waitlist place.

To assess event requests, prepare and manage quotes or invoices, coordinate approved independent therapists, and keep a record of event communications and payment status.

To review therapist-network registrations, verify suitability where appropriate and contact applicants about potential event opportunities. Registration does not guarantee work.

To send marketing emails only where you have opted in. Agreeing to our terms is separate from marketing consent, and you can unsubscribe at any time.

To meet legal, taxation and insurance obligations.

We do not sell your personal information.

We share only what is needed with the services that run HERFORM: our payment provider (to process payments), our email service (to deliver messages, receipts and gift cards), and our secure hosting and database provider (to store website, account and service data).

Bookings are made through the Welliyah app; information you enter there is covered by Welliyah's own privacy policy.

Where HERFORM coordinates an event, relevant event details may be shared with an approved independent therapist only after assignment and only to the extent needed to deliver the requested service.

We never use client assessment photographs for advertising, AI training or public content without your separate, explicit consent.

We may disclose information where required by law.

Your data is stored securely with access limited by role: clients can only see their own information, and assessment records and photos are only accessible to you and authorised HERFORM staff.

Assessment history is kept so your progress can be tracked over time; earlier assessments are never overwritten.

Business, enquiry, quote, invoice and payment records may be retained for the period reasonably required for service delivery, dispute handling and legal, taxation or insurance obligations.

No system is perfectly secure, but we take reasonable steps to protect your information from misuse, loss and unauthorised access.

You can ask to see, correct or delete the personal information we hold about you.

You can revoke photo consent and request deletion of your assessment photos at any time through your client portal or by contacting us.

You can opt out of marketing emails at any time by using the unsubscribe link or contacting us.

This website does not use advertising trackers. Essential cookies and local storage are used to keep you signed in and to remember your chat on your own device.

Clients under 18 take part only with parent or guardian consent. We collect the minimum information needed to provide their session safely.

Questions, access requests, corrections, deletion requests or complaints: email midori@herform.com.au or message 0466 672 770 on WhatsApp.

We will respond within a reasonable time. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (oaic.gov.au).

Related: Terms of Service · Gift Card Terms

We may update this policy from time to time. The current version is always on this page, with the last-updated date below.